Certified Staging Consultant

A Home Stage is part of a marketing story. Attracting a buyer is the other part!

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Diane Howard, CRS, GRI, CRP
Owner and Creative Director of InStyle Home Interiors

The “Certified Staging Consultant” class was developed to assist Realtors® and their clients in marketing their homes effectively.  This is an initial certification for Realtors®.  If higher certification is desired, this class can be credited toward the online “Home Staging Agent” series offered by the Decorating and Staging Academy (DSA).   

NAR Statistics show that when a home is staged it appeals to potential buyers and usually results in less days on market at a higher value sale.  Building good relationships is the key. When Realtors® and stagers work together they provide the homeowner with a fresh perspective and a stronger marketing strategy — resulting in successful sales. Join us to learn more!

Diane has 17 years of staging and redesign experience. Currently promoting her own programs, she is a former master professional trainer for the Decorating & Staging Academy and PRO trainer for RESA.  She is a licensed broker in Florida and Michigan with over 30 years of real estate management, sales and relocation experience. Diane teaches classes in Florida and in Michigan.

Can a savvy real estate agent be the catalyst in the process of staging a home for sale? Real estate experts would say yes…and most home stagers would agree. Real Estate Agents know the secret to selling a home fast—and for top dollar. When a stager and an agent to provide a dynamic marketing plan, the homeowner has the best of both worlds and a definite market advantage.

We will build on your strengths to create a marketing strategy through our proven system of tools, techniques and best practices. The Certified Staging Consultant™ (CSC) system is a unique training program that provides key steps towards an actionable marketing plan.

Why become a Certified Staging Consultant™ (CSC)? Great staging showcases the property and brings in more buyers. When you learn staging scripts and strategies, you are equipped to prepare a homeowner for a unique marketing plan. As a CSC, your results will be based on your attitude, skills and knowledge of the market from a buyer’s point of view and it will enhance your opportunity for success!

Module 1

Know before you go!

Use your skills to evaluate a home to see where staging can make a difference to your homeowner. Explain your point of view effectively; add a sprinkle of past experience along with staging statistics to support your method and approach.

• Prepare for the Introduction.

• Vacant, Occupied and Virtual Staging.

• Know NAR Staging Statistics and MLS Guidelines.

• Determine their Target Market?

• Determine the owner’s needs.

Module 2

Present Critical Marketing Points

Staging is critical today! When home is staged prior to entering the market, it targets a wider audience; if staged after, the market of buyers is reduced and unsatisfied buyers may not return for a second revisit. Your presentation should include how important timing can be to a successful market introduction.

• Speak softly, but carry a big stick.

• Role Play Scripts to build confidence.

• Set Expectations, stay in your lane.

• Discuss the range of staging pricing.

• Handle objections; offer solutions.

Module 3

Implement a Plan of Action

You only have one chance to make a good first impression. Since buyers start shopping on-line, they often already have an emotional attachment to a home; by the time they walk through they should already be in-love with it, increasing the possibility of a sale. Help an owner make the first impression their best one!

• Do it now or pay for it later (repairs that matter)

• Prep the home (cleaning, de-cluttering, etc.)

• What Should Stay and What Should Go

• 10 Effective Décor Staging Tips

• Home Prep Security Suggestions

Module 4

Enhance your Marketing Advantage

Staging is worth the time and effort when selling your home. Most buyers’ agents say staging makes it easier for people to visualize the property as theirs. When you represent a seller, consider adding home staging to your marketing plan. Utilize local vendors to help you present your product with the best marketing advantage.

• Marketing Points vs. Benefits

• Engage the owner with teamwork

• Introduce Service Partners

• Commit to Professional Photos

• Utilize Social Media Marketing

Specialty Course Enrichment – Tampa Bay
2 hours of Real Estate Con Ed – Detroit

As a HIP Certified Staging Consultant, you are a stager’s advocate; ready and willing to share your knowledge and assist Homeowners in investing in a service that will encourage the highest sales price, in the shortest amount of time, in almost any market.  Join our Home Interior Professionals® (HIP) Network of stagers and decorators.  This is where we discuss new trends, share your accomplishments and challenges with other group members and let the ideas flow.

InStyleHomeInteriors.com info@instylehomeinteriors.com Florida & Michigan · (813) 778-2554 or (734) 777-8092